The level of automation in agriculture is already high in many advanced economies. Yet, faced with an ever-increasing global population, agricultural enterprises around the world are on the lookout for additional ways to improve efficiency.
In the ferocious competition between e-commerce and over-the-counter stores, more and more retailers are carrying out experiments to see how they can extend the retail experience enjoyed by customers in their stores online.
Anybody who buys online – whether at home or on the move – is familiar with the phenomenon: prices in online shops change frequently, in some cases drastically. Online retailers use this technique as specifically as possible, i.e. ideally on a personalised basis, to exploit their customers’ willingness to buy.
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