Market modeling

Understanding the future of the Smart Home market

The smart home model developed by Z_punkt enables a deeper understanding of this attractive, yet complex market of the future.


Currently, there are (again) huge expectations for the smart home market. For example, there are forecasts that predict the number of smart home households will grow from 300,000 in 2015 to 2,400,000 in 2020. At the same time, the market is characterised by a higher degree of complexity. Future developments will be determined by a variety of factors that have not been adequately considered in such calculations.

Z_punkt has developed a quantitative model that allows companies to gain a nuanced insight into the future developments of this attractive, yet complex market. A basic version of the model is available, which can be refined and further developed to accommodate additional company-specific issues. It offers providers that are deciding to invest in the smart home market a solid basis for their decision-making.

Answering questions about the future

The model helps to answer crucial questions about the future:

  • What drivers affect demand for smart home solutions?
  • Where are the risks to be found?
  • When is the right time to enter the market?
  • Which strategies and business models should be used to target the market?
  • What level of potential sales can be achieved?

Figure: Analysis cockpit of the smart home model

Understanding market mechanisms

The model takes into consideration a variety of environmental factors, such as demographic shifts, changing household sizes, alterations to security requirements and the predilection amongst architects and investors for smart home solutions. It shows the conditions under which the interplay between these factors and their interconnectivity support dynamic market growth. Moreover, the model is based on assumptions of the factors that determine the attractiveness of smart home solutions.

Figure: Interrelationships between different attraction factors

Carrying out targeted analysis

The smart home model from Z_punkt goes beyond simply producing summarised key data by enabling targeted evaluations of individual Sinus Milieus.

Figure: Development of the smart home market in various Sinus Millieus

Find out more

  • We would be happy to demonstrate the smart home model to you in person. Feel free to get in touch with Andreas Schaich.
  • Read our new whitepaper on system-dynamic future modelling by Hol-ger Glockner here.


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Andreas Schaich is your point of contact for questions concerning the Smart Home model. Feel free to get in touch.

Contact Andreas Schaich


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