There can be no doubt that the environmental and social footprints of new products and entire portfolios will become key control variables: When it comes to success in international competition, strategies geared towards sustainability will become only more important, driven by public regulation but also by a critical change in the expectations of stakeholders.
However, businesses will often be "sustainability blind" when it comes to developing their own future. So far, there are hardly any useful practical solutions or tools to integrate sustainability objectives into growth strategies, or to manage innovation processes using sustainability criteria. Z_punkt’s consultancy principle closes this gap by connecting the foresight approach successfully introduced in many major enterprises with a new sustainability management tool.
We support you in all strategic questions concerning the sustainability assessment of your product portfolio, and offer advice for the development of growth strategies in sustainable future markets:
Forward-looking sustainability balances of your products
• Identifying the sustainability impacts of one or several products during their life cycle
• Identifying the resulting strategic tasks for a sustainability-oriented value creation
Sustainability-oriented growth strategies
• Analysing future challenges in the context of sustainability
• Identifying sustainable future markets with above-average growth potential
• Developing growth strategies and managing innovation processes while realising sustainability targets
Best Practice: The Bayer Sustainability Check
For Bayer AG, we developed a tool which analyses the sustainability balances of products. The tool was successfully tested and introduced by the company. The methods of the tool were certified by the internationally recognized Wuppertal Institute of Climate, Environment and Energy.
We have summed up on a few pages how you can set your company's course on a sustainable future:
Download PDF (556 KB)
Contact: If you have further questions please don't hesitate to contact Holger Glockner, Phone.: +49 221.355 534-13.
