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Mobility & Logistics

Images of the future for premium travel in 2025

Sector
Mobility & Logistics
Consulting Service
Innovation Foresight
Context
Innovation management/ product development
Services provided by Z_punkt

Devising processes and methods, workshop facilitation, identification and description of relevant trend developments, development of future personas, development of objectives, description and visualisation of innovative services

As part of its long-term product strategy, our client, a leading airline, wanted to gain a clearer understanding of how it could best position its high-end services in the travel sector of the future. Together with the client’s interdisciplinary team, the foresight experts at Z_punkt developed a series of images of the future that each set out independent visions for an attractive customer experience in tomorrow’s luxury travel segment. The images of the future were tested using future personas, enriched using concrete service innovations. The project results then directly fed into the client’s product strategy.