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Health & Nutrition

Emerging Markets in the Food Industry

Sector
Health & Nutrition
Consulting Service
Innovation Foresight
Context
Future Business Development
Z_punkt Services

Trend analysis, expert interviews, scenario development, business opportunity identification

The strategy department of a major enterprise commissions Z_punkt to identify potential business opportunities within the food production value creation chain. On the basis of a trend and influence analysis, Z_punkt develops a range of scenarios pertaining to long-term changes within the food industry. Our findings are verified through interviews with experts from every link in the value creation chain. These scenarios then form the basis for identifying growth sectors with a high degree of future potential, and delineating possible new business areas. Strategic discussions are then initiated within the business based on the project results.