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Retail & Consumer Goods

New retail formats for a retail group

Sector
Retail & Consumer Goods
Consulting Service
Strategic Foresight
Context
Market Intelligence
Services provided by Z_punkt

Identification and clustering of trends and implications, identification of strategic issues, road-mapping, evaluation

Which retail formats should we focus on in future? This question is preoccupying an international retail group. Z_punkt is supporting the Market Intelligence department with a project, which will identify strategic issues, from which new retail concepts can be deduced. The basis for this is a deep insight into the trends landscape with a targeted analysis of the implications for the retail trade. At the end of the project, the group will have a package of highly prioritised future issues. Each is underpinned by a roadmap. The company is implementing a selection of these issues; other issues will be monitored as part of issue management and are to be checked regularly to see if they are ripe for implementation.