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Technology & Engineering

Megatrends and Growth Areas for a Technology Company

Sector
Technology & Engineering
Consulting Service
Innovation Foresight
Context
Corporate Technology & Corporate Development
Z_punkt Services:

Process development and facilitation, trend identification and analysis, identification and development of innovation subjects, development of the radar concept

The project was prompted by the customer’s intention to implement a company-wide “radar”, which would map the innovation dynamics resulting from those megatrends of relevance to the customers business operations. The objective thereby was to identify fields of innovation both within the existing core business as well as in adjacent areas. Z_punkt focused its activities on this latter aspect. The project utilised the value creation area approach, which provided the means to structure the changes resulting from the megatrends in clearly delineated search fields. The strategic innovation topics were developed systematically from the megatrends, described in detail, evaluated for market readiness, novelty value and relevance, and then prioritised.