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Mobility & Logistics

Strategic topics for an automotive supplier’s innovation communication

Sector
Mobility & Logistics
Consulting Service
Strategic Foresight
Context
Innovation management
Services provided by Z_punkt

Analysis and clustering of trends of relevance for the mobility sector, selection of strategic topics for innovation communication, translation of the topics into narrative mini-scenarios

The client, a major automotive supplier, approached Z_punkt to compare the key innovation topics with the foresight perspective offered by Z_punkt. The aim of the project is to set strategic topics for innovation communication. The client has two concerns here: firstly, insights already obtained are to be verified by an external perspective; secondly, new topics for the future innovation strategy are also to be identified through the collaboration. On the basis of a global analysis of trends by Z_punkt, a number of specific topics will be selected in a joint strategy workshop. Z_punkt will develop an attractive narrative format to ensure that the topics can be used in the client’s communication.