What will the customer of the future want? This question aims at needs and demands which can only be observed indirectly today, yet answering it is of paramount importance for success. Z_punkt’s “Customer Foresight” approach combines both a systematic analysis of trends and the future, and the instruments used by empirical social research, in order to better understand the factors determining future demand in your industry.
Trend-Based Demand Analysis
Social trends will have a formative influence on tomorrow’s collective demand landscape. Foresight methods offer a way of mapping it with immediate relevance to your day-to-day business. We aim to give our customers a clear picture of the probable mid-term to long-term demand side changes – and what they can to do to benefit from them. Our description models can be coupled to all established customer segmentations, which guarantees the usability of our insights in your company.
Qualitative and Quantitative Research
Empirical social research is fundamental for future research, and supports the operationalisation of results for short-term planning horizons. In this area, we are collaborating with highly respected institutes based in Europe and the United States. We select the instruments most suitable for answering project-specific questions, whether it is focus groups or representative surveys. In cooperation with our partners at OlsonZaltman Associates, Boston, we use the patented ZMET-tool to gain deeper insights into what your customers think and feel (“Deep Innovation”).
Feel free to contact us if you are interested in leveraging our Customer Foresight expertise for your business. Please get in contact with Andreas Neef, Managing Director.
