Z_punkt advises companies in strategic future questions - in well-structured processes, and with a variable method portfolio - implementation included.
Key Questions
We organise our approach to consulting based on three key questions which play a crucial role for corporate decision-makers and strategists:
• Strategic Positioning: What will our core markets look like in five to ten years? And where do we best strategically position ourselves?
• New Business Fields: Which new business fields do we want to open? And how will we create value in these business fields?
• Product Innovations: What are the demands of tomorrow’s customers? And which products and services can we use to inspire them?
Our consultation processes help you in finding answers to these questions. They look at the interface between your company and its environment, integrating short-term requirements and long-term goals.
Processes
Z_punkt’s consultation processes follow, as a rule, a four-step-structure:
1. Company and Goals: Where is your company or business unit today? Which expectations for the future inform strategic actions? Which objectives and internal structures define your scope for action?
2. Environment and Ecosystem: What is the ecosystem – customers, partners, and competitors – the company is operating in? Which external trends and drivers will change this environment in the coming years?
3. Contexts and Forecasts: Which main future contexts and innovation fields should the company commit itself to? Which alternative developments and risks have to be considered?
4. Concepts and Activities: Starting with outlining, developing, fact-checking, and evaluating strategic options, business models, and basic product designs, right through to presenting the results to the operative level.
Methods
Based on this four-tiered model, we develop a customised consultation process. The methods used will depend on a project’s scope. Here are some examples:
• If you want to create a long-term strategy, it is highly recommended to develop different scenarios which serve as a framework in which the potential effects of strategic decisions can be captured
• Megatrends often play a huge role in processes focusing on the opening up of new business fields. They emphasise fundamental drivers of change and almost invariably lead to promising "Business Opportunities".
• The most sensible approach to developing product innovations is the integration of a Costumer Foresight module which typologises the demand situations of future customers. Visualisation and creative methods also play a large role in this field.
Implementation
Entrepreneurial drive is needed to implement the results of a project. We put our communicative skills at your disposal and provide support even if internal circumstances should be difficult – in parts, creating the future is always corporate policy. In order to establish favourable conditions from the outset, we take care to make consultation processes highly interactive. We sum up the future – you create tomorrow’s markets.
